Author(s)

Lin Yao

Corresponding Author

Lin Yao

Abstract

With the rapid development of digital technology and the popularity of the Internet, the streaming media era has become the new normal of the film and television industry. Under the background of this era, the innovation of film and television content and audience behavior are attracting more and more attention. The purpose of this study is to explore the relationship between film and television content innovation and audience behavior in the era of streaming media, and analyze its influence on the development of film and television industry. Through the statistical analysis of streaming media platform data and qualitative analysis of user survey data, it is found that the innovation forms of film and television content are increasingly diversified, and technology-driven, creators' creativity and market competition are the main innovation drivers. In addition, the trend of personalized viewing and the popularity of social media have further deepened the diversity and complexity of audience behavior. The results show that there is a close interaction between the innovation of film and television content and the audience's behavior. The audience's demand and viewing habits have an important impact on the innovation of film and television content, and the innovative form and quality of film and television content in turn affect the audience's viewing choice and experience. This study is of great significance for understanding the development trend of film and television industry in the era of streaming media, promoting the innovation of film and television content and optimizing audience experience.

Keywords

Film and Television Content; Innovation; Audience Behavior; Streaming Media Era