Author(s)

Wangqi Wu

Corresponding Author

Wangqi Wu

Abstract

The purpose of this study is to comprehensively analyze the present situation of the real estate industry chain and explore the optimization strategy of the industry chain from the perspective of sustainable development. Through in-depth study of the main links of the real estate industry chain, the problems existing in the current industry chain are revealed, such as low resource utilization efficiency, great environmental impact and poor sustainability. In order to solve these problems, this paper puts forward a series of specific optimization strategies, covering land resources management and utilization, green building and ecological design, sustainable construction and construction management, green marketing and consumer education. These strategies are aimed at improving the resource utilization efficiency of the real estate industry, reducing the negative impact on the environment and promoting its long-term sustainable development. The results show that industrial chain optimization can not only bring significant environmental benefits, but also improve economic and social benefits, laying a solid foundation for the sustainable development of the real estate industry. Based on this, this paper puts forward a series of policy suggestions and implementation strategies at the government and enterprise levels in order to promote the green transformation of the whole real estate industry.

Keywords

Sustainable development; Real estate; Industrial chain optimization