Author(s)

Wen Bao, Lihong Wang

Corresponding Author

Wen Bao

Abstract

The learning model in the context of online and offline integration is a beneficial development and extension of offline learning. The characteristics of online and offline integrated learning in terms of physical time and space, cognitive resources and social support extend the timeliness of classroom learning to a certain extent, and realize the effective improvement of the quality of marketing learning by information technology. The online and offline integrated learning model can maximize the personalization and depth of learning, but it still needs to stimulate the autonomy, self-discipline and spontaneity of marketing learners, and requires appropriate supervision and guidance from teachers. Promoting the online and offline integrated learning model is a complex and comprehensive marketing course practice innovation.

Keywords

Online and Offline Integration; Marketing; Effective Learning; Informatization of Education