Author(s)

Wenmiao Gao

Corresponding Author

Wenmiao Gao

Abstract

The inheritance and promotion of Chinese excellent traditional culture is not only reflected in the inheritance and development of ideas, values, and concepts, but also focuses on the inheritance and protection of traditional cultural relics, ruins, and intangible cultural heritage. In the new era, high-quality development is the main theme, and the Chinese excellent traditional culture, as an important foundation for the construction of socialist culture with Chinese characteristics, also requires high-quality inheritance and promotion. The development and promotion of creative products for Chinese excellent traditional culture is an inevitable need for high-quality inheritance and promotion of Chinese excellent traditional culture, and also an important way to promote the creative transformation and innovative development of Chinese excellent traditional culture.

Keywords

Chinese Excellent traditional culture; Creative products; Creative transformation; Innovative development