Research on the Development Advantage of Ice and Snow Sports Industry Cluster in Heilongjiang Province
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The sports cause of our country has attached great importance by the people all the time, and the development of ice and snow sports industry is also developing along with the continuous development of the sports cause. Heilongjiang's geographical location has obvious advantages of ice and snow resources, which also grants the development of its ice and snow sports industry unique natural and regional advantages. In order to enable the ice and snow sports industry of Heilongjiang Province to develop faster and better, with understanding and analyzing the present situation of the development of ice and snow sports industry in Heilongjiang, the shortcomings that affect the development of ice and snow culture industry in Heilongjiang can be found out. Through the concrete analysis, it is proposed to strengthen the macro-control role of the government and increase the marketing intensity. With the construction of ski fields with special characteristics, enterprises take the road of collectivized development and continuously carry out product innovation, and various enterprise groups can integrate with each other, optimize all aspects of the ice and snow sports industry in Heilongjiang Province, and speed up the construction of ice and snow culture in Heilongjiang Province and strengthen the ice and snow sports culture in Heilongjiang Province.
Ice and snow culture, Ice and snow sports, Industry cluster.