Author(s)

Yi Liu

Corresponding Author

Yi Liu

Abstract

Broadcasting hosts need to constantly improve their language skills according to the changes in the times and media environment, ensure accurate communication of program content within a limited time, win more audience recognition, and promote the healthy development of the broadcasting and television industry. Therefore, in the context of new media, broadcasting hosts must grasp the language art characteristics of broadcasting hosts, continuously optimize language arts, and present higher quality programs to meet the needs of the audience.

Keywords

New media context, Broadcasting and hosting, Language arts