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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Cross border Integration and Innovation of Intangible Cultural Heritage Elements in Contemporary Cultural and Creative Design

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DOI: 10.25236/icssem.2024.065


Jia Yang, Fanghu Hu, Xinyu Wang, Dalu Zhang, Yuan Wu

Corresponding Author

Jia Yang


In the dynamic landscape of cultural and creative industries, the fusion and innovation of intangible cultural heritage (ICH) elements within contemporary design have emerged as a focal point. This article delves into the integration of ICH elements into modern cultural and creative design, exploring diverse methodologies for cross-disciplinary integration and pioneering strategies for innovation. By scrutinizing data spanning from 2013 to 2023, we discern a consistent upward trajectory in the utilization of ICH elements in product design, paralleled by a steadfast positive correlation with product sales. Notably surpassing traditional handicrafts, ICH-infused designs exhibit marked advantages in driving sales. This research underscores the pivotal role of ICH elements in contemporary design, not only enhancing cultural offerings but also fostering the preservation and evolution of traditional heritage. Such endeavors infuse fresh vigor into the cultural and creative industries, catalyzing novel avenues for growth and development.


Intangible cultural heritage elements; Cultural and creative design; Product sales revenue; traditional culture