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Discussion on the Dilemma and Innovative Methods of Enterprise Marketing Based on the Perspective of Business Administration

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DOI: 10.25236/icssem.2024.013


Lei Luo

Corresponding Author

Lei Luo


With the continuous development of the economy and society, the marketing ability of enterprises is also more and more emphasized by enterprises. From five aspects to understand the dilemma of enterprise marketing at this stage, for the above problems this paper in the perspective of business administration, the establishment of marketing SD model, simulation of the interrelationship between market share and marketing control factors. It can improve enterprise efficiency, improve the efficiency of employees, and ensure the market competitiveness of enterprises. Then the dynamic decomposition processing is implemented to the enterprise marketing dynamic system, so as to obtain the marketing system model structure. The results of the study show that when the service input is 400 yuan/unit, the 1st wave of sales revenue is 106,000 yuan and the 2nd wave is 133,000 yuan.


business administration perspective; corporate marketing; innovation approach; SD modeling