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  5. Research on the Reform of Big Data Marketing Teaching Mode in the Context of Digital Intelligence Era

Research on the Reform of Big Data Marketing Teaching Mode in the Context of Digital Intelligence Era

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DOI: 10.25236/ichess.2023.044

Author(s)

Quan Tao

Corresponding Author

Quan Tao

Abstract

Under the background of digital intelligence era, marketing discipline is facing more and more challenges, and the integration of marketing and Big data has become a new trend. Therefore, under this background, this paper analyzes the current situation of Big data marketing, points out the relevant significance of the research, and proposes corresponding measures, which will be more conducive to the development of Big data marketing discipline.

Keywords

mathematical intelligence; Big data marketing; teaching model