Author(s)

Yan Song

Corresponding Author

Yan Song

Abstract

This article elaborates the exploration on the construction of "Curriculum ideology and politics" in the major of marketing. By taking Chengdu Neusoft University as an example, this article analyzes the “TOPCARES” professional competence index system of marketing major, constructs the "Curriculum ideology and politics" index system including 4 indexes in grade 1 and 15 indexes in grade 2, and gives examples of the mapping between the index and the curriculum unit.

Keywords

Ideological And Political Education in Professional Courses, Marketing, Course Construction