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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Exploration on Visual Communication Design of Beautiful Countryside Space Environment

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DOI: 10.25236/ieesasm.2023.064


Jiang Zhu

Corresponding Author

Jiang Zhu


In this study, the visual communication design of beautiful countryside's space environment was explored and some suggestions were put forward. Through case selection and analysis, this paper summarizes the application examples and experiences of visual communication design in the construction of beautiful countryside, and puts forward design principles and strategic suggestions. It is expected that the implementation of these strategies will enhance the rural image and brand value, promote economic development and industrial transformation, improve residents' quality of life and environmental quality, and promote the coordinated development of urban and rural areas and cultural inheritance. Adhering to the design principles of respecting rural characteristics, history, and culture, emphasizing participation and sustainability, focusing on functionality and aesthetics, and recognizing the importance of unity and diversity, along with implementing design strategies that deeply excavate rural characteristics and cultural resources. Strengthening the function of space orientation and information transmission, giving attention to the design of environmental art and public space, encouraging residents' participation, and fostering win-win cooperation are essential. Continuous promotion and brand building will contribute significantly to achieving the goal of constructing a beautiful countryside.


Beautiful countryside; Globalization; Urbanization; Space environment; visual communication design