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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Innovation in Cultivating E-commerce Talents in Higher Vocational Education in the Era of Big Data

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DOI: 10.25236/icemeet.2023.035


Xunyang Feng

Corresponding Author

Xunyang Feng


The promotion and application of big data technology in various fields of society has accelerated the cross-border integration process between information technology and traditional industries. E-commerce is a typical case, which combines traditional industry operation models with information technology and platforms, effectively expanding product marketing channels, and has positive significance for connecting regional economies and strengthening industrial integration. The e-commerce industry has been able to innovate and develop with the support of information technology, and the requirements and standards for e-commerce talents are constantly increasing. However, there are many shortcomings in the current teaching activities of e-commerce majors in vocational colleges, which restrict the quality of e-commerce talent cultivation. This article first analyzes the contradiction between the e-commerce education model vocational colleges and the demand for enterprise talents, and then proposes strategies for cultivating e-commerce talents, hoping to provide reference for promoting teaching reform in relevant vocational colleges.


Era of big data, Vocational colleges, E-commerce Talents