Discussion on Teaching Mode Reform of Marketing Major in Universities under the Background of Big data Era
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In the context of the Big data era, the marketing specialty of colleges and universities is facing a great impact, which requires a series of teaching reform measures to cultivate new marketing professionals suitable for the development of the Big data era. This paper has carried out relevant background analysis, and on the basis of combing the literature, proposed relevant measures for the reform of the teaching mode of the marketing specialty to promote the marketing specialty to adapt to the development of the Big data era.
Big data era; Marketing; teaching model