The Influence of Quantified Self Consciousness on Customer Participation Behaviour
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Hong Jin, Yujie Zhang
Self-monitoring, collection and sharing of self-data is becoming more common among consumers, and quantified-self has become a big trend. However, existing researches focus more on quantified-self behaviour itself, and few research on its essence, namely quantified-self consciousness and its impact on customer participation behaviour. By exploring quantified-self consciousness and participation behaviour patterns of consumers in mobile social networks, we help enterprises better understand the connotation and action mechanism of people's quantified-self consciousness, successfully promote social network marketing activities, and attract more customers to participate in them.
Quantified-self Consciousness, Customer Participation Behaviour, Number of Members