Author(s)

Hong Jin, Yujie Zhang

Corresponding Author

Yujie Zhang

Abstract

Self-monitoring, collection and sharing of self-data is becoming more common among consumers, and quantified-self has become a big trend. However, existing researches focus more on quantified-self behaviour itself, and few research on its essence, namely quantified-self consciousness and its impact on customer participation behaviour. By exploring quantified-self consciousness and participation behaviour patterns of consumers in mobile social networks, we help enterprises better understand the connotation and action mechanism of people's quantified-self consciousness, successfully promote social network marketing activities, and attract more customers to participate in them.

Keywords

Quantified-self Consciousness, Customer Participation Behaviour, Number of Members