Author(s)

Qingnian Wang, Shuyu Long

Corresponding Author

Shuyu Long

Abstract

Under the background of national reading, booksellers begin to use the power of short video to present and promote books through the Internet; short video about promoting books has become a new trend. Based on the "diffusion of innovation theory ", this paper makes a shallow analysis of the book introduction video as a new thing from the perspective of the five elements of innovation, and provides suggestions for its future development.

Keywords

Books Introduction Hot, Short Video, The Diffusion of Innovation Theory