Analysis of Books Introduction Hot Based on Short Video from the Perspective of the Diffusion of Innovations Theory
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Qingnian Wang, Shuyu Long
Under the background of national reading, booksellers begin to use the power of short video to present and promote books through the Internet; short video about promoting books has become a new trend. Based on the "diffusion of innovation theory ", this paper makes a shallow analysis of the book introduction video as a new thing from the perspective of the five elements of innovation, and provides suggestions for its future development.
Books Introduction Hot, Short Video, The Diffusion of Innovation Theory