Author(s)

Tianle Wang

Corresponding Author

Tianle Wang

Abstract

This paper mainly discusses the asset pricing and corporate finance theory and empirical research based on behavioral factors. First, this paper introduces the development process and current situation of asset pricing and corporate finance theory, as well as the role of behavioral factors. Second, it introduces the definition, classification and measurement methods of behavioral factors, and the influence mechanism of behavioral factors on asset pricing and corporate financial decision-making. Asset pricing and corporate financial model construction and testing connected with behavioral factors are also involved. Then, it introduces the asset pricing and corporate financial modeling and application based on behavioral factors, including asset pricing model, corporate investment decision model, corporate financing decision model and corporate governance model. Finally, the main contents of this study are summarized, and the future development of asset pricing and corporate finance theory and empirical research based on behavioral factors is pointed out.

Keywords

Behavioral factors; Asset pricing; Corporate finance; Theory and empirical evidence