Author(s)

Ze Li

Corresponding Author

Ze Li

Abstract

Chinese traditional culture has a long history and has made great contributions to the world civilization and progress. How to better inherit and develop in today's cultural globalization caused by economic globalization has become an important proposition facing the current social and cultural construction. In the Internet era, Chinese traditional culture has a new way of communication, but also brought new opportunities and challenges. By analyzing the characteristics of the era of big data and the status quo of traditional culture communication, this paper puts forward countermeasures and suggestions for the inheritance and promotion of Chinese traditional culture in the era of big data.

Keywords

Chinese traditional culture; big data; network; communication