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Web of Proceedings - Francis Academic Press

Exploring the Innovative Development of Visual Communication Design in the New Era

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DOI: 10.25236/etmhs.2023.024


Fenglin Li, Rongling Li

Corresponding Author

Fenglin Li


In the 21st century, with the accelerated growth of China's market economy, visual transmission design, as an important means of marketing, has been paid more and more attention by all sectors of society. The emerging media era is characterized by interactivity, accuracy, timeliness and diversity. The scientific and rational application of emerging media technology in visual transmission art design has promoted many changes in artistic design and artistic expression, showing the characteristics of pluralism and diversity. Visual transmission art design involves many fields, including advertising, web pages, dance beauty and exhibitions, and is closely related to art, culture, society and technology. In the process of continuous social development and progress, the traditional backward visual thinking mode can no longer meet the needs. Relevant personnel must pay attention to exploration and innovation, implement effective measures and methods, and promote the prosperity and growth of modern art. This article mainly analyzes the innovation and development trend of visual transmission design in the new era, and puts forward the innovation and development ways of visual transmission design.


Emerging media; Visual transmission design; Diversification