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The Development and Importance of Social Networks to Sales Force Performance in Sales Organizations

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DOI: 10.25236/ichamhe.2023.039


Junjie Liu

Corresponding Author

Junjie Liu


Social networks have become increasingly important to the performance of sales forces in organizations. Salespeople have traditionally relied on their personal networks to generate leads and build relationships with customers, but social media platforms have now made it possible for them to extend their reach and build new connections more easily. The impacts of these social networks cannot be ignored. It’s felt in organizations both public and private, large scale and small scale and its even applied by government organizations because of its amazingly powerful capabilities. Sales organizations that embrace social networks as a tool for their sales force can benefit in various ways. They enjoy increased brand awareness, improved customer engagement and enhanced lead generation. Social networks can help salespeople to stay up-to-date with industry trends and best practices which can lead to more effective sales strategies and ultimately better sales performance. These platforms provide significant benefits that enable sales teams to enhance their overall performance, remain competitive in their respective industries, and attain higher levels of success. By harnessing the power of social networks, sales organizations can engage with their target audience, build strong relationships and establish trust, which is critical in the sales process. Additionally, social networks offer valuable insights into customer behavior, preferences, and purchasing patterns, allowing sales teams to tailor their approaches and strategies to meet their customers' needs effectively. Therefore, sales organizations must incorporate social networks into their sales and marketing plans to stay relevant and competitive in today's fast-paced business environment.


Social networks, Sales organizations, Sales force performance, Marketing plans