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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis of Marketing Strategy Innovation in Hotel Management under the Digital Background

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DOI: 10.25236/ichamhe.2023.002


Liu Linshu

Corresponding Author

Liu Linshu


With the continuous improvement of people’s living standards, important changes are taking place in their material and spiritual lives. As an important way for people to relax in their lives and work, tourism industry has also achieved rapid development. As an important component of the tourism industry, the development of hotels has also attracted widespread attention. Therefore, how to innovate hotel marketing strategies in the digital context, continuously improve hotel service quality, and increase hotel revenue is the content of this article.


Digitization; Hotel management; Marketing strategy; Innovation