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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The "Integration" and "Transmutation" of Visual Language in the Perspective of New Media Convergence

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DOI: 10.25236/ssce.2022.033


Ping Yu, Weihao Du

Corresponding Author

Weihao Du


With the rapid development of science and technology and the rapid development of society, the characteristics of today's new media era have become increasingly prominent, and the visual language in the process of information dissemination has also undergone earth-shaking changes. In order to explore the development and change of visual language in the perspective of new media convergence, we need to make clear the original connotation of new media. At the same time, with the development of dynamic, universal, diversified, personalized, multi-dimensional and multi-sensory integration, visual language also has the collision, deconstruction and reorganization with the existing cultural forms and languages. In the perspective of new media integration, visual language is developing and progressing in the process of "integration" and "transmutation". While satisfying people's accustomed artistic and cultural concepts, it is subverting and creating new cognition.


New media, Visual language, Integration, Transmutation