Research on the Improvement of Campus Express Service Quality under the Background of Big Data
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Liping Zhang, Yan Cheng, Mingzhu Zhang
Under the background of big data era, campus express ushered in new development and opportunities. With the rapid development of e-commerce industry, it also immediately promoted the development of express service industry. However, with the rapid development, the problems of campus express delivery in many colleges and universities have also been exposed. In order to ensure the high-quality development of "the last kilometer" service of College express, taking China's Linyi University as an example, this paper deeply understands the various problems of campus express through on-site investigation, questionnaire survey and SPSS data analysis, and puts forward the corresponding countermeasures for the high-quality development of campus express in terms of digital technology. Adding equipment such as express cabinets and UAVs, building intelligent storage systems, developing value-added services and promoting green logistics recycling can comprehensively solve the problems of students' difficulties in sending and receiving express. This field survey provides new ideas for the high-quality development of College express and provides reference for colleges and universities to coordinate the campus express industry.
Campus Express; Big Data; strategy