The Research of Symbiosis Between Artistry and Commerciality of Virtual Fashion Products
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Jingyi Dai, Youfang Chen
In the context of the digital era, fashion products can exist in a form that is detached from the physical, virtual, and digital. The article explores the transformation of artistry and commerce in virtual fashion products in the new era, as well as the symbiotic relationship between artistry and commerce in virtual fashion products when the times change and construct a model. In the model, the interaction between designers, brand companies, and consumers in virtual fashion forms virtual products, surreal aesthetics, and virtual marketing, and each part needs to pass a balance point to achieve the symbiosis between artistry and commerce. Through the analysis of the three groups of relationships, this paper summarizes three balance points for the artistry and commerciality of virtual fashion products, providing brands and companies with ideas for the symbiotic development of the artistry and commerciality of virtual fashion products, and inspiring brands to better form new communication models and symbiotic values in the new era.
Virtual Fashion Products; Digital Technology; Artistry; Commerciality; Symbiotic Value