Author(s)

Wen Zhili, Xiong Xu, Li Na

Corresponding Author

Xiong Xu

Abstract

With the hosting of the Winter Olympics in China, snow and ice tourism continues to heat up. It is becoming a new highlight of winter tourism. In order to promote the development of ice-snow tourism,“Dream of ice and snow • Accompany the Winter Olympics” was created with ten ice and snow tourism product lines. This paper studies one of the product line called “winter fireworks, snow in the south China”. The line is in urgent need of enlarging the ice-snow tourism product supply, promote the development of ice-snow tourism quality, in order to better meet the demand of the masses of ice and snow tourism consumption. It can help build the new development pattern. Therefore, this article makes the high quality of snow and ice from tourism products, improve infrastructure, strengthen personnel training and so on to build the industry chain “fireworks, the winter snow in the south China” in line with the fusion development path, in order to boost “fireworks, the winter snow in the south China” a better route of ice and snow tourism.

Keywords

Ice and snow tourism, South china, Development path