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Web of Proceedings - Francis Academic Press

Difficulties and Breakthroughs of Digital Communication of Lingnan National Traditional Sports Culture in the Media Age under Visual Reconstruction

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DOI: 10.25236/ssehr.2022.043

Author(s)

Dongyi Huang, Xiaoli Wu

Corresponding Author

Dongyi Huang

Abstract

The inheritance of folk customs is not copied from generation to generation, but changed more or less from content to form, sometimes drastically, with the change of time and space. Strengthening the research on digital communication of traditional national sports culture in Lingnan has a very positive significance for the development of sports in China and the promotion of traditional national sports culture. Under the visual reconstruction, the specific path of digital communication of Lingnan national traditional sports culture in the media era mainly includes integrating national traditional sports culture resources with digital technology, implementing digital protection and development, and on this basis, deeply digging the visual elements of national traditional sports culture to highlight the regional characteristics of national traditional sports culture. Aiming at the digital communication of Lingnan traditional sports culture in the media age under visual reconstruction, this paper puts forward the digital inheritance strategy of Lingnan traditional sports culture, which will protect the digital communication of Lingnan traditional sports culture under visual reconstruction theory.

Keywords

Visual reconstruction; Lingnan; National traditional sports culture; Visual reconstruction