Author(s)

Wenjuan Chai, Cui Yang

Corresponding Author

Wenjuan Chai

Abstract

With the progress of Internet technology, colleges and universities make full use of scientific and technological forces to carry out the reform of digital media art innovation and entrepreneurship education. This paper studies the current situation and core problems of digital media art innovation and entrepreneurship education in colleges and universities in Guangdong, which puts forward some new education modes for digital media art innovation and Entrepreneurship Education: Online education and offline guidance gives full play to the advantages among the areas in Guangdong, Hong Kong and Macao, meanwhile, improves the structures and makes use of resources. Combining schools and enterprises expands the scope. The research shows that under the background of the Internet, the transformation of the education mode of digital media art innovation and entrepreneurship is not only the reform and development of digital media art innovation and entrepreneurship in Guangdong universities, but also the exploration and practice of the training mode of comprehensive professionals.

Keywords

internet, digital technology, style, innovation and entrepreneurship, educational model, Big data