Research on e-commerce marketing method and system based on internet plus rural e-commerce live broadcast platform
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Xinbo Lan, Guoming Xu, Shanyou Yang
We see that there are still many problems in the application of webcasting in rural e-commerce. For example, most rural e-commerce companies don't understand and pay attention to webcasting, and think that webcasting is just a matter of patting videos and making propaganda, and they don't pay attention to content quality, lack of marketing means, poor ability of "circling powder", and low platform attention. With the development of network technology, all kinds of new network media are constantly emerging, providing more choices for the promotion and sales of businesses. Live webcast is a new marketing platform. On this basis, the demand of rural e-commerce platform construction is analyzed, and the basic points and corresponding module settings of rural e-commerce platform construction are put forward, hoping to provide some reference for future rural e-commerce platform construction.The new model of live broadcast to help farmers is a new exploration of rural revitalization and online poverty alleviation in the rural e-commerce model. In order to promote the completion of the remaining poverty alleviation tasks, stimulate the vitality of rural revitalization, make up for the shortcomings of rural network-driven industrial development, and gather the combined effect of endogenous power and network development in rural areas, it is necessary to systematically and comprehensively analyze the new model of live broadcast to help agriculture. By sorting out the connotation, essence and development logic of the new model of live-broadcasting to help agriculture, examine the chain effect of the new model of live-broadcasting to assist agriculture, explore the value and development path of live-broadcasting to assist agriculture, and explore the future ecosystem of building a new model of live-broadcasting to assist agriculture.
Internet-based; Rural e-commerce live broadcast platform; E-commerce marketing method