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Web of Proceedings - Francis Academic Press

Analysis of Tourism Marketing Platform Based on Social Network Perspective

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DOI: 10.25236/iwmecs.2022.002


Yang Fang

Corresponding Author

Yang Fang


The online travel market has many categories and fierce competition. In order to compete for customer resources, major platforms continue to take various measures, and have combined their own characteristics to design their own marketing programs. However, the online travel market is still full of smoke, and there is still no online platform with absolute advantage. For exploring the products needed by consumers and the most effective marketing strategies, this article uses as an example to analyze the user network of the travel platform and summarize the characteristics of the travel platform’s community. On this basis, a new set of tourism APP marketing strategy was proposed.


Tourism platform; Social network; Marketing