Author(s)

Qi Zhong, Qian Zhang, and Kaiyue Xu

Corresponding Author

Qi Zhong

Abstract

With the growing aging population, the elderly has become an important group to participate in investment and financing in Jinan City, Shandong Province. Due to their psychological and physiological differences, there exist some problems in the process of investment and financing inevitably. By investigating the present situation of Jinan investment and financing market, this paper analyses the problems arising from the investment and financing process of the elderly, puts forward reasonable countermeasures and suggestions to the existing problems, provides guidance for the choice of financial products for the elderly in Jinan City, and offers help for enterprises to develop new products as well.

Keywords

Elderly, Jinan, Investment.