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Discussion on Practical Teaching Reform of Cross-Border E-commerce Related Majors--Taking the International Business Major of Chengdu Technological University as an Example

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DOI: 10.25236/iceieis.2022.065


Xinzhi Tang, Xi Lu

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Xinzhi Tang


As an important part of talent cultivation in applied undergraduate colleges, practical teaching plays an important role in the cultivation of compound and applied international business talents. However, at present, the cross-border E-commerce-related majors in application-oriented undergraduate colleges have problems such as imperfect practical teaching curriculum system, lack of "double-qualified" teachers, limited practical simulation, and insufficient school-enterprise cooperation. In this regard, this paper puts forward some optimization suggestions based on the practical teaching situation of international business major in Chengdu Technological University, in order to inspire the cultivation of cross-border E-commerce talents.


Cross-Border E-commerce, Practical Teaching, Optimization