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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

An Empirical Study on the Service Quality of Postgraduate Teaching

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DOI: 10.25236/ssah.2018.217

Author(s)

Yanliang Zhang, Yuanyuan Xu, Junya Li

Corresponding Author

Yanliang Zhang

Abstract

The evaluation of postgraduate teaching service quality is an important part of the control of graduate teaching. In this paper, the KANO model and SERVQUAL are used to diagnose and evaluate the teaching quality of management science and engineering graduate. Through the questionnaire, data processing and analysis, it is found that the satisfaction degree of the teaching quality of management science and engineering graduate is negative, which shows that students of management science and engineering are not satisfied with the teaching service provided by their schools. It means that there is a large room for them to improve. Students are more sensitive to the services provided by the teacher and pay more attention to open and fair competition. Based on the empirical analysis results, suggestions for improvement are proposed.

Keywords

Service quality of teaching, Management science and engineering, KANO model, SERVQUAL model.