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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Relevant Temporal Market Definition of Internet Enterprise

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DOI: 10.25236/iemetc.2022.016


Leshi Chen

Corresponding Author

Leshi Chen


In practice, the relevant temporal market is defined using demand substitution method, supply substitution method and SSNIP test, but its operation in the context of Internet enterprises not only deviates from the focus, but also does not fit with the relevant temporal market, and the scope of analysis covered by it is limited. Therefore, this paper proposes a more reasonable formulation of the relevant time market for Internet enterprises by combining relevant factors. In this regard, this paper proposes a principle-oriented theoretical framework with the integration of relevant factors as the main path, supplemented by the analysis of penetration rate indicators while considering the market structure.


Internet enterprises, Relevant temporal market, Innovate, Permeability index