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Sighs and Strategies of Pan-Entertainment Phenomenon of Chinese News from the Perspective of New Media – Take the Tik Tok as an Example

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DOI: 10.25236/soshu.2022.021


Siyang Xiao

Corresponding Author

Siyang Xiao


With the rapid development of China's market economy and the increasing improvement of people's living standards, the pace of people’s life is accelerating, and the pressure of life is also increasing. They need relaxation ways that can relieve the pressure, so entertainment seems to become the necessity of people's leisure time. In this context, in order to stand out from the huge number of news works, occupy the media market share and expand economic benefits, the major media seize the public's demand for entertainment and cater to their need of entertainment in news creation. As a result, the trend of entertainment in China's news industry is increasingly strengthened, which also leads to chaos like “Clickbait”, fake news and kitschy news in the news industry. This paper laments the phenomenon of pan-entertainment of news on Tik Tok and puts forward some suggestions for these problems.


News report, Pan-entertainment phenomenon, Problem, Development strategy