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Web of Proceedings - Francis Academic Press

The Vertical Operation Strategy of Variety Shows under New Media Communication

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DOI: 10.25236/soshu.2022.020


Xiao Chun, Xiao Nan

Corresponding Author

Xiao Chun


With the rapid growth of variety shows in recent years, various types of variety shows are in fierce competition. Young users gather under the background of Generation Z, and explore the vertical variety shows operation strategy through media integration and multi-angle communication through new media communication Bi li bi li for positions such as operating systems, through the variety shows the cultural value of transmission, provide new public domain propagation environment for variety shows, from content innovation, create culture mainstream variety show, the output quality of work, the cultural entertainment in order to meet user needs, the new media operation strategy is discussed under vertical segmentation analysis.


Variety show, New media operation, Vertical category