Author(s)

Ang Zhao

Corresponding Author

Ang Zhao

Abstract

The current quality and efficiency of higher education are unsatisfactory, largely because the leap-forward development of higher education has impacted and obscured people's understanding of quality issues, and focusing on meta-differences is a new point and breakthrough in the effectiveness of higher education quality. As education consumers, students' rights and interests are currently damaged when consuming higher education services. In order to ensure that the teaching quality is not affected by various factors, it is necessary to strengthen the management of teaching and control the teaching quality, so as to improve students' professional quality. From the perspective of for-profit educational institutions engaged in service marketing, this paper analyzes the quality composition, standards and judgments of educational service products, and lays a foundation for all kinds of educational service institutions to analyze their own resource advantages, design and improve educational projects and curriculum systems, and improve service quality. It is the lifeline of quality higher education. To strengthen the management of teaching quality, we must take the innovation of teaching quality concept as the forerunner, and set up a comprehensive quality view and multiple quality views.

Keywords

Education, Services, Higher Education Quality Effectiveness