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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on promoting the development and innovation of cultural industry in colleges and universities based on art management

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DOI: 10.25236/etmhs.2022.091

Author(s)

Yiran Shang

Corresponding Author

Yiran Shang

Abstract

With the rapid development of economy and the continuous improvement of scientific and technological level, people's lifestyle has also undergone certain changes, and the development of cultural industry has shown a vigorous trend and become one of China's important industries. Art management is one of the important production factors in the development of cultural industry. With the vigorous development of global culture and art, China's traditional art management obviously lags behind and can not meet the needs of the development of the times. Therefore, it is very important to strengthen the innovation of art management and ensure the sustainable development of cultural industry.Art management is a new discipline in China. In the process of continuous change of cultural system and mechanism, it is closely related to the development and innovation of art management in colleges and universities to cultivate management talents to meet the needs of China's cultural industry development. This paper mainly analyzes the role of art management in promoting the development and innovation of cultural industry in colleges and universities, and introduces the specific significance of art management in the development of cultural industry in colleges and universities, hoping to play some reference roles for related industries.

Keywords

Art management, Colleges and universities, Cultural sector