Author(s)

Yuze Yin, Siyun Chen, Ying Zhu, Jiayi Hao, Yusen Li

Corresponding Author

Yuze Yin

Abstract

By taking the Chinese L2 (Second Language) vocabulary learning App as an example, this paper looks into the conflict between the pressing need to shift China's culture strategy from Going Out to Going In following the 19th National Congress and the current Chinese learning App's lack of cultural connotation, as well as the construction of a new mode of Chinese language dissemination in the new phase of international Chinese language education. The goal of this research is to look into how a new mode of cultural communication is being built in the next phase of Chinese learning Apps.The team plans to use machine learning information extraction and retrieval system to capture and aggregate natural language texts on the Internet and to improve the culture content of Chinese vocabulary learning Apps by analyzing successful cases of Chinese and English vocabulary learning Apps, conducting questionnaires and Google Trends research, and applying the theory of Multi-modal Learning to innovate the content and form of Chinese vocabulary Apps which will include both fast-learning functions and culture immersive-learning functions, as well as a multi-modal database covering Chinese society and culture, particularly latent culture, and thus probing a new direction for Chinese culture's Going in strategy.

Keywords

Multi-modal, Chinese L2 learning App, Immersive learning, International students acculturation, Chinese culture Going in