Author(s)

Xu Lei,Niu Miao,Liu Peiwen

Corresponding Author

Xu Lei

Abstract

With the rapid growth of China's economy, people’s demand for tourism consumption has further increased, and tourism industry has also developed rapidly. In the tourism industry, tour guides play an important role whose professional ethics affects the service quality of the tour guides and the travel experience of tourists, and ultimately determines the development and growth of the tourism industry, even its life and death. The lack of professional ethics of tour guides in China is a hot issue to be studied. This paper analyzes the four causes of the lack of professional ethics in China's current tour guides and puts forward the maneuverability countermeasures for the construction of professional ethics in tour guides.

Keywords

Guide, professional ethics, Countermeasures.