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Marketing strategies and methods of applying big data information analysis technology to network economy

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DOI: 10.25236/icmmct.2022.019


Liangliang Wang

Corresponding Author

Liangliang Wang


With the application of big data information technology in network economic marketing, making the rapid development of network marketing, the network mall uses big data to continuously innovate in the marketing mode, and online shopping has become an indispensable part of modern people's life. With the increasing development space of network marketing, the competition between network malls has intensified, which leads to many challenges for the network mall that has achieved preliminary results. Therefore, based on the analysis of the characteristics of network marketing, this paper dissects some key problems existing in the operation of network marketing under the background of big data, and puts forward relevant optimization and improvement paths to create a better network marketing environment.


Big data information analysis technology, internet economy, marketing strategy