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Communication Strategy of Chinese Traditional Culture Based on VR / AR Technology

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DOI: 10.25236/ichamhe.2022.083


Yang Yanjun

Corresponding Author

Yang Yanjun


With the continuous development of society, science and technology have made great progress and renewal. At present, the most popular and influential AR / VR technology has had a very significant impact on the whole social life. In the process of technological innovation, a variety of high and new technologies such as computer graphics, simulation technology, multimedia technology and artificial intelligence technology are used. In this technology environment, simulate the real human sensory space, make people feel the corresponding picture in the virtual world through the functions of personal visual, auditory, tactile and other sensory organs, and interact with the virtual space in real time through language and gestures, so as to create a personalized multi-dimensional information space. The theme of this paper is to clarify the application of AR / VR technology in the dissemination of Chinese traditional culture. The research form is the combination of Chinese traditional culture and modern high-tech content to study its deeper theoretical and practical significance.


VR / AR technology, traditional culture, communication strategy