Difficulties and Strategies of Reading Promotion in Colleges and Universities under the Background of Fragmentation
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With the accelerating pace of social development, people's reading habits, reading time, reading preferences and reading content show the characteristics of "fragmentation", which has a certain impact on the promotion of in-depth reading in the library. In this case, the library should fully understand people's reading demands in the fragmented reading era, establish a good image of spiritual civilization and purify the social and cultural environment through in-depth reading promotion. Fan Xiaoxu, chairman of China Library Council, proposed at the "National Library Reading conference" that libraries, as the mainstream information communication channel, should fully realize the importance of their own work, maintain a clear position in the era of fragmented reading, advocate quality in the midst of mud and sand, stick to their attitude in excessive entertainment, and tell more good stories to promote the core values of society, To distinguish right from wrong, promote righteousness, whip ugliness and resist vulgarity, we should carry forward the positive energy of upward and good. This paper analyzes the mode of library reading promotion, points out the dilemma of Library deep reading promotion in the era of fragmented reading, and expounds the ways to solve the dilemma of Library deep reading promotion in the era of fragmented reading from the perspectives of promotion system, content, function and operation, in order to promote the effectiveness of library reading promotion activities.
fragmented reading era, library, Deep reading promotion