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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Name Font Design of the City Commercial Complex Reflecting the City's Image

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DOI: 10.25236/ssah.2018.171


Yan Jiaxiang

Corresponding Author

Yan Jiaxiang


Starting from the identification system elements of public facilities modeling system, city identification guidance system and urban outdoor advertisement, this paper analyzes the technical and artistic level of the urban brand visual image recognition system. By drawing on the design principle of the enterprise image and the idea of urban construction in the first place at home and abroad, the vision of the brand vision is made. The image recognition system construction method makes a theoretical summary, and provides suggestions and references for other urban construction with regional characteristics.


Commercial complex, design, font, industrial design.