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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the innovation of art design in the context of new media

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DOI: 10.25236/ichamhe.2022.014

Author(s)

Yuebin Gao

Corresponding Author

Yuebin Gao

Abstract

The concept of new media has not been put forward for a long time, but its impact on art design is becoming more and more important. As the result of human creativity, art design will be affected by networking and digitization. In this case, art design with the characteristics of new media came into being. This paper mainly takes the concept of new media as the starting point, analyzes the situation of new media and art design, and analyzes the specific direction of innovation and relevant countermeasures.

Keywords

New media, Art design, innovation research