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Web of Proceedings - Francis Academic Press

Research on Specialty Construction and Teaching Mode Reform of Big Data Marketing in the Post-Epidemic Era

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DOI: 10.25236/ehmit.2021.022


Quan TAO

Corresponding Author

Quan TAO


In the post-epidemic era and the background of big data development, Chinese universities need to actively carry out teaching reform and innovation of big data marketing, and cultivate new marketing professionals suitable for the development of big data era. On the basis of literature review, this paper puts forward relevant measures on how to develop the marketing major in Universities in China towards the direction of big data marketing in the post-epidemic era and promote the professional construction and teaching mode reform, in order to provide reference for the construction and development of marketing major in universities in China.


Post-Epidemic Era, Big Data Marketing, Specialty Construction, Teaching Mode