Author(s)

Xuemin Zhang, Xiangjun Zhang

Corresponding Author

Xuemin Zhang

Abstract

At present, the very prominent problem of student employment is still the focus of governments at all levels. For a long time,the structural unemployment caused by students' lack of employment competitiveness has always been the major concern relating to the employment of top graduates in China. This paper analyses the differences among college students' employability and the cognitive differences between universities and enterprises from the perspective of improving employability, and provides suggestions on supply-side reform for solving the problem based on the idea of “developing college students' employability and solving the problem of structural unemployment according to market demand signals”.

Keywords

Supply side reform, Structural unemployment, Employability improvement