Author(s)

Minghao Li

Corresponding Author

Minghao Li

Abstract

This study first analyzes the causes of poverty, and why enterprises are still willing to make efforts to undertake social responsibilities even though they cannot make enough profits in the short term. On the basis of social innovation motivation, this paper analyzes why Pinduoduo takes poverty alleviation as its corporate strategy and relies on it to become a strong participant in e-commerce in China. At the end of the study, it is discussed that Pinduoduo only pays attention to external sustainability and ignores its exploitation of employees.

Keywords

Pinduoduo, E-commerce platform, Anti-poverty