Author(s)

Jing Zeng, Wen Hu

Corresponding Author

Jing Zeng

Abstract

As the name suggests, bookstore is used to sell books, magazines, newspapers and other related products of the store, and through this channel for the dissemination of culture and ideas. Brick-and-mortar bookstore is a general term for all bookstores that exist as brick-and-mortar stores, except for online bookstores. With the rapid development of online bookstores, the business of brick-and-mortar bookstores inevitably goes into decline. In such a situation, the industry has to find its own survival rules. brick-and-mortar bookstores are related to people’s participation experience, this article takes the Chengdu Fangsuo Bookstore as the starting point, discusses in the entity bookstore space, the human and the bookstore space interaction relations, the spatial content is endowed by the rich and the multiplex symbol and the significance, is the multiple significance cultural complex, in this way, consumers can form a multi-dimensional identity of space.

Keywords

Physical bookstore, Concrete participation, Square, Space