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Research on Rural e-Commerce Development Strategy under the Background of Big Data

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DOI: 10.25236/edssr.2022.003


Hongfeng Chen

Corresponding Author

Hongfeng Chen


Under the background of the improvement of China’s modern intelligent mobile devices, mobile Internet technology has been widely popularized. With its diversified advantages, the “PC + Mobile” mode has gradually replaced the traditional PC based operation methods, and created a good environment for the effective realization of the goal of cross screen interaction. It not only makes the role and value of big data more and more obvious, but also enables big data technology to benefit all fields. Therefore, this paper makes a detailed analysis on the effective development ways of China’s rural e-commerce marketing model under the background of the big data era, so as to lay a solid foundation for China’s rural e-commerce to make full use of a large number of opportunities and comprehensively resist various challenges.


Big data, Rural areas, E-commerce, Marketing model