Author(s)

Hongfeng Chen

Corresponding Author

Hongfeng Chen

Abstract

If higher vocational colleges want to achieve the goal of sustainable development under the background of the continuous improvement of China’s education reform system, they should strengthen the positive reform and optimization of the traditional education concept, fully implement the innovation driven development concept, and give a correct understanding of the teaching of e-commerce specialty and various reform measures. We should not only attach great importance to enriching students’ knowledge reserves and optimizing students’ ability structure, but also strengthen the continuous improvement of students’ innovation and entrepreneurship consciousness. Under the background of big data, this paper makes a detailed analysis on the effective construction ways of the innovation and entrepreneurship practice platform of e-commerce major in higher vocational colleges in China, so as to lay a solid foundation for the further improvement of students’ innovation and entrepreneurship ability.

Keywords

Big data, Higher vocational colleges, E-commerce, Innovation and entrepreneurship, Practice platform