Author(s)

Jing GONG

Corresponding Author

Jing GONG

Abstract

New media is a newly emerging communication medium. It not only has strong openness, but also has strong interactivity and virtuality characteristics, so it is very attractive to the general public, and it is naturally also Including college students. In the new media environment, in the process of implementing education, colleges and universities must strengthen the education of college students' values and strengthen the introduction of life-oriented education strategies to achieve better educational effects. The author explores and analyzes the impact of the new media environment on the values of college students, and puts forward a strategy for the education of college students' values in the new media environment, hoping to help the formation of college students' correct values.

Keywords

New media, College students, Values education, Life-oriented strategies